Our Vision

Partner with passionate and established entrepreneurs to invest in consumer and technology driven businesses with the highest ethical and governance standards.

Our logo is expressed as a custom handcrafted logotype with “a” + “c” ligature at the heart of it that mimics the “α“(alpha) symbol representing the collaborative process that we at Alpha Capital engage in and the enduring partnerships we hope to build

About Us

Alpha Capital is an independently owned investment management firm based in Mumbai.

We invest in entrepreneur led businesses.

The platform comprises of an operating team and a world-class advisory board that works alongside portfolio companies - entrepreneur led India businesses, as partners. A rich set of sophisticated, multi-disciplined and highly inclined investors from around the world back every investment. The investee businesses have access to these investors selectively.
We call this ‘Connected Capital’.

Management Team

  • Vishal Ootam

    Founder & CEO

    At Alpha Capital, Vishal is primarily instrumental in the investment origination process as well as in funding investment opportunities

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    Team Management Team

    Vishal Ootam

    Founder & CEO

    At Alpha Capital, Vishal is primarily instrumental in the investment origination process as well as in funding investment opportunities. The entire Connected Capital® approach of Alpha Capital is built around the network that Vishal (and Vivek) have built over the last two decades.

    Vishal has over 24 years of experience in the financial services and asset management business. He has an investor network that spans across Asia, India and the UK.

    Prior to founding Alpha Capital, Vishal was the co-founder of Bay Capital. Prior to that, Vishal was the CEO-designate for Kotak’s international franchise in the Far East. Vishal has also held various positions in institutional fixed income and equities at DSP Merrill Lynch. Vishal holds a Bachelor’s Degree in Commerce from the University of Mumbai.

  • Vivek Anand PS

    Founder and Managing Director

    Vivek’s role at the firm involves deal origination, capital raise and engagement with portfolio...

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    Team Management Team

    Vivek Anand PS

    Founder and Managing Director

    Vivek’s role at the firm involves deal origination, capital raise and engagement with portfolio companies.

    Formerly, Vivek was Managing Partner at Bay Capital where he undertook a similar role.

    Prior to Bay Capital, he was Vice President at Kotak Mahindra Bank’s Private Wealth Management Practice covering families in India and the US. He was one of the earliest members of the core team at Kotak Wealth that conceptualized and incepted their Family Office Practice

    Vivek has over 17 years of experience in Banking & Financial Services. His network spans across India, USA and Australia

    Vivek holds a Post Graduate Degree in Business Administration from Bangalore University and a Bachelor's Degree in Commerce from Mahaveer Jain College, Bangalore.He spent his entire schooling years in Sri Sathya Sai Vidya Vihar, The Nilgiris and Puttaparthi. His time outdoors is important to him and he enjoys trekking, high altitude climbing, rafting and functional training.

  • Sandeep Somani

    Founder & CFO

    Sandeep is primarily responsible for the overall Operations, Finance and Compliance functions at Alpha Capital.

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    Team Management Team

    Sandeep Somani

    Founder & CFO

    Sandeep is primarily responsible for the overall Operations, Finance and Compliance functions at Alpha Capital.

    Sandeep has over 16 years of experience in Financial Services. Previously, Sandeep was Executive Vice President at Bay Capital where he played a similar role. Prior to that, he was responsible for the portfolio management operations at ENAM AMC. He was involved in the setting up the depositories operations at National Securities Depositories Limited (NSDL). He was one of the earliest members of the Reliance Portfolio Management Services and was part of the core team that conceptualised and commenced their PMS Business.

    Sandeep holds a Bachelors Degree in Commerce from Hansraj College, Delhi University and is a member of the Institute of Chartered Accountants of India (ICAI) and the Institute of Company Secretaries of India (ICSI).

  • Kenneth Serrao

    Founder and CIO

    Kenneth is head of the Investments function at Alpha Capital. Ken is responsible for managing the pre-investment process and...

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    Team Management Team

    Kenneth Serrao

    Founder and CIO

    Kenneth is head of the Investments function at Alpha Capital. Ken is responsible for managing the pre-investment process and managing the active investments in the portfolio companies. Ken reports into the investment committee for periodic updates on the portfolio. Kenneth has had a career that helps him understand businesses in the multi-disciplinary manner that we practice at Alpha Capital. He began his career in consulting (across Seoul, Singapore, Penang, Dallas, Kansas, New York and Chicago) before moving on to be part of a 3 member team that set up TAG Heuer and Christian Dior for LVMH in India.

    Kenneth spent 5 years with Kotak wealth management in Mumbai and Dubai. He then joined Edelweiss Capital and helped set up an Indian hedge fund for global investors. The India Diversified Fund had USD 440 Mn in assets and was voted the best Indian hedge fund on Eurekahedge in 2007 and 2008. Finally Ken started his own real estate startup called Brokers Please Excuse (2011-2015) which was later acquired by Edelweiss.

    Ken holds a Post Graduate Degree in Business Management from the IIM Ahmedabad (Cultural Secretary, 1998-2000 batch). Prior to his management degree, Ken graduated in Mechanical Engineering from NITK, Suratkal (formerly KREC) in 1998.

Board of Advisors

  • Mohandas Pai

    Mr Mohandas Pai is the Chairman, FICCI Higher Education Committee. He is the Chairperson of the Board of Manipal Global Education Services and Advisor to the Manipal...

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    Board of Advisors

    Mohandas Pai

    Mr Mohandas Pai is the Chairman, FICCI Higher Education Committee, the Chairperson of the Board of Manipal Global Education Services and Advisor to the Manipal Education and Medical Group. He is also on the Board of Havells India Limited and Ascendas Property Fund Trustee.

    He co-founded Aarin Capital Partners to fund opportunities in Health Care, Life Sciences, Education and Technology. He also co-founded Reservoir Investment Managers to launch Exfinity Technology Fund I focused on Indian technology companies.

    Prior to this, he was a Member of the Board at Infosys Ltd. He served Infosys as the Chief Financial Officer from 1994 to 2006.

    In 2015, the President of India awarded him the Padma Shri in recognition of his efforts for the betterment of the nation in areas of Trade and Industry.

    He is also a keen philanthropist who set up the Akshaya Patra Foundation in Bangalore.

    Mr Mohandas Pai holds a bachelor’s degree in commerce from St. Joseph’s College of Commerce, Bangalore, and a bachelor’s degree in law (LLB) from Bangalore University. He is also a Fellow Member of the Institute of Chartered Accountants of India.

  • Darshan Patel

    Darshan Patel is the Founder & Chairman of Vini Cosmetics, one of the fastest growing personal care companies in India. Formerly, the Managing Director at Paras Pharma...

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    Board of Advisors

    Darshan Patel

    Darshan Patel is the Founder & Chairman of Vini Cosmetics, one of the fastest growing personal care companies in India. Formerly, the Managing Director at Paras Pharmaceuticals, he was instrumental in conceptualizing and launching successful household brands like Moov, Krack, Itchguard, DermiCool, Ring Guard, D’Cold, Livon, SetWet and many more. He exited Paras in 2006-07 and the company was eventually acquired by Reckitt Benckiser for USD 726mn.

    Every brand launched by Darshan Patel has had a far-reaching effect on the market due to the deep foundations laid for its launch - be it product formulation, study of consumer behaviour, packaging, communication or distribution. Other aspects where Darshan Patel has sought innovation and has adopted innovative practices are - brand naming (names that are simple, memorable and convey the product's core benefit), packaging (eye-catching, visible, distinctive, novel and having a personality), distribution (saturating chemist outlets and then branching out into other outlet types) and inventory management. The special emphasis however, has been on branding and marketing. He believes in brands and brand power. In his opinion, a strong brand is the best asset that can be owned by a company. He believes that strong, conceptually sound marketing enhances brand planning and creation. Therefore, Darshanbhai's marketing approach is strongly laid on the foundations of brand management.

    Heavy emphasis on focussed consumer research has been the winning key for his brands. Another important issue that he keeps in mind while planning on brands is that the brand must be endowed with such a strong identity that it's aura should be able to create strong consumer pull. Therefore, he places enormous value on brand planning and management.

    At Vini Cosmetics, he continues to launch innovative brands like FOGG Body Spray, FOGG Scent and Glam Up. FOGG in the deodorant segment has created history by becoming the market leader in a short span of 3 years.

  • Satpal Khattar

    Mr. Sat Pal Khattar is a Singapore national and is widely acknowledged as a prominent lawyer, community leader and businessman in Singapore. He is the Chairman of...

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    Board of Advisors

    Satpal Khattar

    Mr. Sat Pal Khattar is a Singapore national and is widely acknowledged as a prominent lawyer, community leader and businessman in Singapore.

    He is the Chairman of the Khattar Holdings Group of companies. He is also a Director of Haw Par Corporation Ltd and Lee Kuan Yew Exchange Fellowship, Co-Chairman of Singapore India Partnership Foundation, Life Trustee of Singapore Indian Development Association and a Patron of the Singapore Indian Fine Arts Society.

    Mr Khattar has also held many distinguished positions over the years, including Member of Presidential Council of Minority Rights, a member of the Public Services Commission, Chairman of GuocoLand Ltd, Director of Guoco Group Ltd and Founding Partner of KhattarWong

    In 2011, The President of India honoured Mr.Khattar with the fourth highest civilian award – The Padma Shri. He was the first Singaporean to receive the award.

  • Ramasastry Ambarish

    Ramasastry Ambarish is Managing Director of RA & Son Pte Ltd, Singapore, an independent advisory firm engaged in facilitating FII investments in Indian private and public equity...

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    Board of Advisors

    Ramasastry Ambarish

    Ramasastry Ambarish is Managing Director of RA & Son Pte Ltd, Singapore, an independent advisory firm engaged in facilitating FII investments in Indian private and public equity markets. He founded and managed Vasishta Fund, an FII fund to invest in Indian public markets, between 2003 and 2008.

    He has two and a half decades of experience in global financial markets and securities industries. His previous experience includes stints as Vice President with the Global Markets Group of Citibank/Salomon Smith Barney and as a Principal Financial Officer at the World Bank, Washington D.C.

    He is non-executive chairman of AppPoint Software Solutions and a member of the Steering Committee of IIMPACT (www.iimpact.net), a non-profit organization.

    He has also served as a faculty member at several business schools including the Stern School of Business (NYU), McGill University (Montreal), the University of Wisconsin (Madison), and Georgetown University (Washington D.C).

    He holds a Ph.D. in Finance from the Stern School of Business (NYU), a PGDM from IIM Ahmedabad, a B.E. (Electrical Technology & Electronics) from IISc (Bangalore), and a B.Sc. (Physics & Mathematics) from the University of Mysore, India.

Investment Strategy

  • a.

    Private equity investment in listed or unlisted businesses with a medium to long term view

  • b.

    Focus on identifying promising entrepreneurs who are building businesses:

    To tap into the burgeoning demand of the Indian consumer

    Using technology platforms to integrate traditional business channels and serve the new age consumer

  • c.

    Core strategy : Generate “Alpha”, through value creation by entrepreneurs who are able to effectively and efficiently penetrate the marketplace by capturing market share through:

    Exponential growth in emerging businesses

    Superlative growth in established businesses

    Leverage on intellectual property

  • d.

    Opportunistically invest in businesses in distress situations, turnarounds & beneficiaries of restructuring initiatives

Why Alpha Capital

For Businesses
  • a.

    A flexible investment paradigm unavailable to a typical fund model through our deal by deal co-investment investing model

  • b.

    Connected Capital - Founders have access to the experience of a rich set of multi-discplined investors within India, Asia, US and Australia

  • c.

    Young and Agile operating team with diverse and complimentary skills

  • d.

    A top notch advisory board with deep and diverse experience emanating from building good quality businesses - ‘use their hindsight as your foresight’

  • e.

    Long term investment horizon

  • f.

    Active engagement with portfolio companies

For Investors
  • a.

    A deal by deal co-investment model allowing investors to evaluate every opportunity before investing

  • b.

    Flexibility regarding the quantum of capital to be allocated to each investment

  • c.

    Emphasis on liquidity event

  • d.

    Emphasis on originating deals through direct relationships

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